-
September Session “Analytical Fitness and your Data Diet” with guest speaker Zena Applebaum
Food and information are very similar – we need both to survive and tend to over indulge on both. Too much food and too much information leave us bloated and unable to move forward. Too much information impedes our ability to effectively create and deliver intelligence. CI industry Fellow and intelligence leader Zena Applebaum will step you through the many similarities between food and intelligence, and how your organization can avoid information overload!
Zena Applebaum is a Competitive Intelligence strategist, legal blogger, personal brand advocate and trying to change the legal industry one design thinking workshop at a time. Having pioneered the discipline of law firm Competitive Intelligence nearly 20 years ago, and authoring “Business Intelligence for Law Firms” published in November 2012, Zena shares hers passion for the industry as a speaker, writer and a contributor to blogs including 3 Geeks and a Law Blog with topics ranging from competitive intelligence, to change management, qualitative data analysis and personal branding. In 2015, Zena was inducted as a Fellow of the Council of CI Fellows, she has been a sessional instructor at the University of Toronto iSchool, Rutgers University and a guest lecturer at law schools across North America. Zena honed her CI skills as the Director of Competitive Intelligence at Bennett Jones LLP for over a decade prior to taking on her current role as National Director, Market Insights & Engagement at Thomson Reuters in Canada. In her role, Zena is responsible for client feedback and intelligence, market insights, and sales enablement.
Date: Thursday, September 12, 2019
Place: The Law Courts Inn Restaurant, 5th floor of the Supreme Court Building at 800 Smithe Street
Cost: $45 VALL members / $50 non-members (additional $2 fee for paying online)
Time: Registration @ 11:45am. Lunch and seminar 12:10pm. Seminar to conclude by 1:30pm.
Registration: Register by mail or online. September Event Registration Form.
This event is generously sponsored by Thomson Reuters
